Novandra Journal of Business, Management, Innovation and Entrepreneurship (NJBMIE) invites original research articles, theoretical papers, and practical business case studies addressing contemporary issues in business management, organizational innovation, and entrepreneurship. The journal focuses on (but is not limited to) the following domains:

• Strategic Business & General Management: Corporate Strategy, Strategic Leadership, Human Resource Management, Operations Management, Supply Chain Management, and Organizational Behavior.
• Innovation Management & Business Models: Technological Innovation, Business Model Innovation, Service and Product Design, Sustainable Development Goals (SDGs) in Business, and R&D Commercialization.
• Entrepreneurship & Venture Creation: Startup Ecosystems, Social Entrepreneurship, Small and Medium Enterprises (SMEs) Development, Corporate Venturing, Microfinance, and Innovation Ecosystems.
• Marketing Dynamics & Consumer Insights: Strategic Marketing, Consumer Behavior, Brand Management, Digital Marketing, E-Commerce Strategies, and Market Intelligence.
• Corporate Finance & Governance: Financial Management, Fintech Strategies, Investment Management, Corporate Social Responsibility (CSR), Risk Management, and ESG (Environmental, Social, and Governance) Metrics.

All submitted manuscripts undergo a rigorous peer-review process to ensure scientific quality, originality, relevance, and contribution to the development of business management, innovation, and entrepreneurship.